Wednesday, October 30, 2019

You Choose Topic Essay Example | Topics and Well Written Essays - 1000 words

You Choose Topic - Essay Example pending on the situation of the company, some issues may carry a sense of urgency while others could be put on the back burner but it must be kept in mind that all ethical issues will need to be tackled sooner or later. An ethical issue which comes up as soon as a company decides to hire or to recruit an individual is the personality of that individual. Since management begins with recruitment and hiring, the two central ethical issues for a company undergoing the recruitment process can be understood as the need to follow anti-discrimination rules and to observe equal opportunity laws (Lockwood, 2005). Simply put, all candidates must be viewed and hired based on their strengths and weaknesses as applicants without any undue weight to their race, age, physical abilities or gender except in situations where such requirements become a part of the job (Alleyne, 2005). As reported by Clarke (2005), even though a lot remains to be done in this particular field there are laws to protect companies as well as individuals from discrimination based on these particular issues. Personality testing on the other hand, is one issue which is not clearly defined by the law and is very easy to circumnavigate during the interview process. In terms of psychology, it is understood that certain personality types are better at certain jobs than others and even though personality itself is complex to define, the generally accepted notion of personality has been the collection of behavioral properties as well as the thoughts and ideas of a person. The earlier work in this field was done by Jung which was later expanded by others. While we may say that person X has a cheerful personality, scientists prefer to classify personality in three models including Factorial models, typologies and circumplexes which are connected with how they perform at work (Clarke & Robertson, 2005). This process can be used to profile candidates but modern discussions of ethics in HR also question if such a

Monday, October 28, 2019

My Philosophy of Nursing Essay Example for Free

My Philosophy of Nursing Essay The main purpose of the paper is to express my personal philosophy of nursing. The paper provides an observation of a framework of my personal practice of nursing and the reasons why I choose nursing as a profession. The issue is extremely important to be studied, researched, and analyzed as it represents the theoretical basis of each nurse and highly supports one’s life philosophy and the system of interaction the nurse has with the rest of the society. Special attention is paid to the attitude that nurses have to their patients, family members, other nurses, and health care professionals as this has the major impact on the nursing practice in general. In order to define a personal philosophy of nursing, it is very important to understand the meaning of the term â€Å"philosophy†. As for me, this issue can be perfectly addressed with the definition that presents philosophy as a specific attitude towards life and reality that evolves according to the beliefs of each nurse (Edwards, 1997). This definition is really useful as it gives the freedom to use my own beliefs and experience to talk about this issue. The real nature of nursing is quite diverse, and it has been always a subject for a discussion among professionals trying to define whether nursing is a science or an art. I see that there is a place for both these terms when we talk about real nursing practice (June, 2004). The attitude towards nursing in my personal life has been forming through the years, beginning with my first dreams of becoming a nurse that were motivated with the desire to wear white uniform like people that I saw on television. However, as the time passed, my vision of nursing has gone through serious changes. I understood that nurse is not just a person in a uniform, but a professional who can make differences in a patient’s life. During the period when I was trying to make my final decision about the future professional career, I was lucky to be able to talk to and followed by real professional nurse that was trying to teach me and my family members how to look after my grandmother. This outstanding experience showed me the real meaning of this profession; therefore, I was able to see what I was going to be in future. As it is known, some researchers see nursing as an art. This tendency began with the first comparisons trying to see nursing as an art in metaphorical sense, not in the way we see fine art. These definitions were present in the works of Florence Nightingale in the end of the 19th century, when the  scientists were trying to adhere to nursing quality. The main issue then was the question whether there is a highest and most desirable level of nursing practice (Austgard, 2006). These thoughts and ideas are now developed in the works of Benner as this researcher also evolves the importance of quality level of nursing and caring (Benner, 1984). It is extremely important to pay attention to caring and the level of interactions between professionals and patents, their family members and the other medical workers. My personal way of interacting is based on the personal experience of taking care of my grandmother; therefore, I try to build my attitude to patients on the basis of trust and partnership. I find these aspects extremely important for the successful nursing practice. The same refers to the attitude I have towards my coworkers. As it can be seen, the nursing practice is an extremely complex issue that requires close attention and proper analysis. It is crucial for every professional to develop one’s own philosophy of nursing. This process is long and can take the whole life. It also requires attention to such factor as the character of interacting with the patients, their family members, and coworkers. This issue is so important, because the successful nursing professional can play a decisive role in patients’ life. References Austgard, K. (2006). The aesthetic experience of nursing. Nursing Philosophy, 7(1), 11-19. Benner, P. (1984). From novice to expert: Excellence and power in clinical nursing practice (2 ed.). Menlo Park, CA: Addison Wesley. Edwards, S. D. (1997). What is philosophy of nursing? Journal of Advanced Nursing, 25(2), 1089-1093. June, K. F. (2004). Towards a philosophic theory of nursing. Nursing Philosophy, 5(1), 79-83.

Saturday, October 26, 2019

The effectiveness of urine on Cancer :: essays research papers

The Greek audience would have been familiar with the story told in Antigone and with the background of the characters. An understanding of Antigone's family and her father's fate helps to put the events of the play in context. Antigone is of the Labdacids, a great but star-crossed family. Her father was Oedipus. Oedipus was born of Laius and Jocasta, the rulers of Thebes, but his parents were warned in prophecy that the boy would grow up to murder his father and marry his mother. A herdsman was charged with killing the child, but out of pity he gave the boy to another herdsman from a neighboring kingdom. This second herdsman gave the child to his own king and queen, who raised the child as their own. The child Oedipus never knew that his adoptive parents were not his biological parents. When a young man, Oedipus was warned by an oracle that he would kill his father and marry his mother. He fled home, thinking he would be able to avoid this fate, embarking on a series of adventures th at resulted in the exact fulfillment of the prophecy. Along the way, he solved the riddle of the Sphinx, saving Thebes and becoming her king as well as Jocasta's new husband†¹but not before he killed, in a fit of uncontrolled anger, a stranger at a crossroads. The stranger, of course, was his true father, Laius. After Oedipus had been in power in Thebes for some time, a plague began to kill Theban citizens. An oracle informed the king that Thebes was being punished because Laius' murderer was dwelling among them. Oedipus, the great riddle-solver, set out to learn the culprit's identity. Finally, he learned that Laius was the man at the crossroads, and worse, that Jocasta and Laius were his true parents. Jocasta was able to put the pieces of the puzzle together some time before her husband-son, and in despair she hanged herself. Oedipus, on discovering her body, blinded himself with her broaches and left the city. He entrusted his daughters, Antigone and Ismene, to Creon's care. In the days preceding the start of the action of Antigone, Thebes has been torn by war. Many years have passed since Oedipus's reign, and war eventually broke out between Oedipus's two sons. During the conflict, the two brothers, Polyneices and Eteocles, fought against each other as leaders of the two different sides.

Thursday, October 24, 2019

Energy Conversation States

TMA03 Covering Block 3 Question 1 (a)An impactor mass of 45 kg is used to represent the weight of child reasonably regarded to be involved in an accident with glass or plastics. (b)The BS standards gives the manufacturers a clear set of standards that their products need to achieve to be safe and fit for the purpose that they have been designed for. It also gives the purchaser the expectation that the item has reached the standards set down by the BSI and will be a safe for the expected life of the item. (c) (i)The energy on impact is calculated by using the following equations:Potential Energy (PE) = mass x gravity x height This gives the potential energy at the height when the ball is held at the start of the test. This can be used as a check to for the Kinetic energy (KE) equation as the law of energy conversation states that energy may neither be created nor destroyed. Therefore the sum of all the energies in the system is a constant. So the PE when the ball is held at height wil l be the same as the KE just before the impact with the glass. To calculate the KE use the equation KE = ? mv2 (ii) Using the KE equation from question (i)KE = ? mv2 |u = initial velocity | |v = final velocity | |a = acceleration | |s = distance | Insert the constants of Mass = 45kg To calculate the v2 using the equation v2 = u2 + 2 x a x s For test 1 KE = ? mv2 For the v2 v2 = 02 + 2 x 9. 8 x 305 Gives 5978 Insert in to KE = ? mv2 to give KE = ? x 45 x 5978 To give 134505 = 135J to 3 sf To check use PE = mgh 45 x 9. 8 x 305 = 134505 Round up to 3 sf to give 135 J So PE =KE 135J is as given in BS 6206:1981. For test 2KE = ? mv2 For the v2 v2 = 02 + 2 x 9. 8 x 457 Gives 8957. 2 Insert in to KE = ? mv2 to give KE = ? x 45 x 8957. 2 To give 201537 = 202J to 3 sf To check use PE = mgh 45 x 9. 8 x 457 = 201537 Round up to 3 sf to give 202 J So PE =KE 202J is as given in BS 6206:1981. For Test 3 KE = ? mv2 For the v2 v2 = 02 + 2 x 9. 8 x 1219 Gives 23892. 4 Insert in to KE = ? mv2 to give KE = ? x 45 x 23892. 4 To give 537579 = 538J to 3 sf To check use PE = mgh 45 x 9. 8 x 1219 = 537579 Round up to 3 sf to give 538 J So PE =KE 538J is as given in BS 6206:1981 iii) The velocity that the impactor strikes the glass when it is dropped from a height of 1219 mm is calculated as above using: v2 = u2 + 2 x a x s v2 = 02 + 2 x 9. 8 x 1219 = 23892. 4 v = (23892. 4= 154. 6 m s-1 Question 2 (a)There are 3 main features of an invention to make it patentable. It has to have something new about it; this could be an improvement on an existing item. Also it must have a purpose (useful) and be able to be manufactured but this is not as important with today’s technologies as a software program can be patented. b) (i) The advantages of using a hollow shape for lintels are that a solid lintel is both heavy and cumbersome when it is in transit and when being manoeuvred into position at the build site. The added weight of the lintel will also require the supporting wall to be at a required strength to support the lintel and the load above it. They can be considered that they can be over designed for the job that they are intended for. It is possible to remove material from a beam without compromising its strength, as the material removed will be from areas that the stress is negligibly small is not a large volume.The stiffness of the beam will depend upon the properties of the material used in its construction and the component geometry of the design of the beam. (ii) In the Dorman Long patent the suggested material of construction plate/sheet steel. The use of plate/sheet steel is favoured due to its stiffness compared to its weight and that it can be easily folded or rolled in the construction of the lintel. (c) (i) Refer back to claim 1 of the Catnic patent as discussed in Block 3 Part 2.List the ‘essential integers’ of the Catnic lintel, and identify which component part is absent from the Dorman Long patent. a first horizontal plate or part adapted to support a course or plurality of superimposed units forming part of the inner skin and a second horizontal plate or part substantially parallel to the first and spaced there from in a downward vertical direction and adapted to span the cavity in the cavity wall and be supported at least at each end thereof upon courses forming parts of the outer and inner skins respectively of the cavity wall adjacent an a perture, and first rigid inclined support member extending downwardly and forwardly from or near the front edge adjacent the cavity of the first horizontal plate or part and forming with the second plate or part at an intermediate position which lies between the front and rear edge of the second plate or part and adapted to extend across the cavity, and a second rigid support member extending vertically from or from near the rear edge of the first horizontal plate or part to join with the second plate or part adjacent its rear edge. ii) The supporting member between th e two Suggest what effect the extra part is likely to have on the performance of the Catnic lintel compared to the Dorman Long lintel. (6 + 2 = 8 marks) Question 3 a) Although in a perfect environment there would be no risk to any persons or property and to remove any risk would mean stopping the processes that give rise to risk. However that is not the case so there will always risk involved in everything that we carry out.I have widely based this answer on the nuclear power industry where the risks involved are both acceptable and less acceptable. |Risk more acceptable | |No alternatives available |This could be classed as the use of a radio active fuel in a nuclear power | | |station.The risk of its use would be classed as acceptable as there is not| | |a suitable alternative as a fuel. | |Risk known with certainty |The use of a radio active fuel and its risks are known with certainty and | | |should be factored in to the design and management of the facility. | |Risk less accep table | |Effect delayed |Prolonged exposure to a radio active element will have a delayed effect | | dependant upon the length and magnitude of the exposure. So if these | | |exposures are not monitored and controlled the risk would be less | | |acceptable. | |Consequences irreversible |Again as the damage done from high, prolonged exposure to a radio active | | |element to the human body can be irreversible.Also a spillage or | | |accidental release to the environment could lead to the area being of no use| | |to the local population for a considerable time. | b) The principle of ALARP where improvements to the systems or process to reduce the risks are shown to be greater than the costs in the production compared to the benefits gained. The extra costs may be balanced against the risk reduction, for example, reducing the risk of exposure to the environment and humanity from hazardous chemicals or ionising radiation.The ALARP assessment in figure 3 shows that the acceptable risk fo r electrical control systems has been broken in to 3 defined harm categories. The inverted triangles show that as the frequency of those injured rises then the risk becomes less tolerable. The area shaded â€Å"broadly acceptable† shows that the processes carried out do not pose a risk to those involved, risk is negligible and it will be necessary to maintain checks and safety futures to keep the injuries at this level.In the area marked â€Å"tolerable if ALARP† shows the area that the risk of injury to those involved in the process ahs increased, if the risk was under taken then there could be a benefit. This can be broken into 2 further subsections, if the frequency is low the it can be tolerable if the cost of the risk reduction exceeds the improvement, as the frequency increases then it would only be tolerable if the risk reduction is impractical or the cost disproportionate to the gains in improvement.The area shaded â€Å"intolerable† is the area where th e frequency is at it highest and therefore the risk cannot be justified unless in exceptionable circumstances, for example working on a live high voltage electrical system. Question 4 Table 4. 4 in Block 3 Part 4 shows the various stages in energy conversion for fuel used to power a computer. It shows a hypothetical balance sheet for energy conversion from chemical energy (in a fuel) to light energy (light emitted by a computer display). a) The law of energy conversation states that energy may neither be created nor destroyed but transformed into different forms of energy i. . to heat, light, or noise energy. Therefore the sum of all the energies in the system is a constant. Explain briefly the principle of the conservation of energy, and how it applies at each stage in the energy conversion process. (2 marks) (b) Calculate the percentage of the total available energy that is converted to: (a) heat (b) noise (c) electrical energy. In each case, show your working fully. (4 + 4 + 4 = 12 marks) †¢ break into three parts†¦ energy required for ice to reach a temp of 0 q1 = mcT q1 = 11. 75 g(2. 09 J/g ·Ã‚ °C)(-5. 00 °C-0 °C) q1 = -122. 8J second part nergy required for change of states from solid to liquid q2 = n*? Hfus n = 11. 75g / 18. 02g/mol n = 0. 65mol q2 = 0. 65mol * 6. 02 kJ/mol q2 = 4. 0kJ careful units!!!! q2 = 4000J third part.. energy required for liquid water from 0 to 0. 500 °C†¦ q3 = mcT q3 = 11. 75 g(4. 21 J/g ·Ã‚ °C)(0. 500 – 0) q3 = 24. 7J ENERGY IN TOTAL†¦ E = q1 + q2 + q3 E = -122. 8J + 4000J + 24. 7J E = 3902J The final 10 marks for the assignment are awarded for presentation – see the guidance in the introduction to this booklet. These will be scored on the PT3 form as Question 5. Assignment Booklet

Wednesday, October 23, 2019

Oedipus the King as a Tragic Hero Essay

In its simplest definition, a tragic hero is the main protagonist in a tragedy who commits an error or a mistake that subsequently leads to his or her downfall. Although historically, there have been a lot of plays with tragic heroes, possibly the most notable among them is Oedipus the King. In the play Oedipus the King, the protagonist exemplifies traits that a tragic hero possesses as shown in his various actions throughout the plot. One of the traits that make Oedipus a tragic hero is his good nature, his social position, and his true to life consistency. As shown in the play, Oedipus is someone of royal lineage and has helped a lot of people by solving the riddle of the Sphinx. This is further attested by the chorus in the play which said â€Å"People of Thebes, my countrymen, look on Oedipus. He solved the famous riddle with his brilliance, he rose to power, a man beyond all power. Who could behold his greatness without envy† (Johnston n. p. )? These traits are in accordance with the definition of a tragic hero. However, it is his predetermined fate coupled with the error in his actions that prove why he is a true tragic hero. In the play, he unknowingly kills his biological father, Laius, and marries his biological mother, Jocasta, thereby fulfilling the prophecy of the Oracle at Delphi. Upon realizing the reality of his actions, he stabs his own eyes and forced himself into exile, which signifies his fall from grace and fortune. His erroneous action is mainly his excessive pride, which made him initially ignorant of the fact that he killed his own mother and father. However, the true tragedy in Oedipus life is that his fate was seemingly predetermined for him as he did not know that the person he killed on the way to Thebes was his father, and the woman he married is his mother. In other words, he was not in control of his own fate which makes him truly a tragic hero. Works Cited Johnston, Ian. â€Å"Sophocles, Oedipus the King. † 2009. Malaspina University College. 6 May 2009 .

Tuesday, October 22, 2019

Investigating The Effect Of Sa essays

Investigating The Effect Of Sa essays The aim of my experiment is to find the salt concentration in a potato tuber. I predict that osmosis will occur between the potato tubers and the solutions. I think that the potato tubers in distilled water will increase in length and mass while the potato tubers in the 100% salt solution will decrease in mass and length. Somewhere between these two solutions is the salt concentration of a potato tuber. There are several reasons that I have made my prediction above. I have knowledge about osmosis from previous experiments and I know that it is a special case of diffusion. Water molecules pass through a partially permeable membrane. In this experiment the partially permeable membrane will be the potato tuber cell membrane and I will be testing for the concentration of salt in the potato tubers. I know that when osmosis occurs water molecules travel from a high concentration to a lower concentration. In my experiment the concentration of the solution will be varied so when the concentration of the potato tubers are higher than that of the solution, the potato tubers will become smaller and lighter because the will have lost water. Osmosis is a special case of diffusion in which water molecules move from an area of high water concentration to an area of lower water concentration through a partially permeable membrane. A partially permeable membrane is porous but allows water to pass through it more rapidly than the dissolved substance because the water molecules are much smaller. A dilute solution contains, in effect, more water molecules than a concentrated solution. This is because in a concentrated solution the salt dissolves in water and the salt molecules attract some of the water molecules and stop them moving freely. This means that there are more free water molecules in the dilute solution. There is a diffusion gradient that favours the passage of water from the dilute to the concentrated solution. The water potential o...

Monday, October 21, 2019

Onlive vs. Traditional Education Essays

Onlive vs. Traditional Education Essays Onlive vs. Traditional Education Essay Onlive vs. Traditional Education Essay Compare and Contrast: Online Vs. Traditional Education LaKrisha Lawson ENG 121 Instructor Peter Kunze November 19, 2010 Compare and Contrast: Online Vs. Traditional Education Whether I’m going to school online are going to school in a traditional setting; the main objective is to obtain a degree. The internet has brought us a new way of obtaining a degree that is convenient for many people in the world today. Many might argue whether online or traditional education is more acceptable in today’s world. With technology growing the way it is many Americans go to work and school in the comfort of their home, while others commute to work and school. Regardless if you are enrolled at a traditional college or with a university online there are some similarities and differences, it mainly depends on the individual and what suits that person needs. I’m going to discuss online education first. â€Å"Adult students are more likely to succeed in online education than a traditional college student because adult students have more maturity and responsibility. A lot of older adults have full time jobs or families and look at college as an education only not a social life† (Online Learning vs. The Traditional College, 2006). One of the benefits of online education is that it provides flexibility especially for the working adult with families; Because of the flexibility you don’t have to rush to work to make it to class on time. You have the flexibility to decide when to schedule school work, but you will still have a deadline. The flexibility can save money as well; you save on gas because you do not have to commute back and forth to school. Another way of saving money is not paying someone to watch your children while you attend school. One last note on flexibility is, your school work can be accessed at any time where there is a computer with internet. â€Å"Students who take classes online have not shown any sign of retaining less information than in class students. In fact, now nearly all traditional chools offer some kind of online option in their curriculum and have found it to be a very productive teaching medium. A 2006 study by the Sloan Consortium discovered that around 62% of chief education advisors thought online education helped students learn as good or better than traditional learning† (Education for Less Online, 2007). The disadvantages of online education are the lack of face to face interaction; this could be great for some and not so great for others. If you are a student that requires the face to face interaction from your instructors then online learning could be difficult for you. If you are looking to transfer credits to another institution to further your education, research is needed to make sure that you will get full credit. Lastly is being computer literate and always having access to a computer. Not being computer literate and not having access to a computer with the internet could put a strain on your online education. I’m going to talk about the traditional way of learning second. Traditional college students are between the ages of 18-21 and benefit from the social atmosphere that a normal college campus provides. For young students, college means newfound freedom because they can live on campus or with friends away from parents† (Online Learning vs. The Traditional College, 2006). In a traditional classroom you have to follow a schedule, and have to be in class on that schedule day; if you miss class the n you will miss that day’s lesson. Some traditional schools will offer night classes for students that work during the day. One of the benefits of traditional schools is the face to face interaction; you can have a question answered right away versus waiting 24 to 48 hours for a respond. Some students prefer the face to face interaction over emails because of misunderstanding; the student can leave the classroom making sure that he or she understands. If you are looking to have a college experience then traditional education may fit you better. Some would rather get their education the traditional way while others prefer the online learning. Regardless how you receive your education what matters the most is that you get your education. Deciding what school to attend can be a lot, but now having to decide whether to go the traditional route or the online learning route depends on the individual student; and what route fits them better. The bottom line is no matter how you received your education the outcome will still be the same. References New York University (2006). Online learning vs. the traditional college. Retrieved from http://nyu. edu/classes/ Fldcu. org (2007). Education for less. Retrieved from http://fldcu. org/online-traditional/

Sunday, October 20, 2019

Signifying Definition and Examples in English

Signifying Definition and Examples in English Signifying is a combination of rhetorical strategies employed in African American speech communitiesin particular, the use of irony and indirection to express ideas and opinions. In The Signifying Monkey: A Theory of African-American Literary Criticism  (Oxford University Press, 1988), Henry Louis Gates describes signifyin(g) as a trope in which are subsumed several other rhetorical tropes, including metaphor, metonymy, synecdoche, and irony (the master tropes), and also hyperbole, litotes, and metalepsis ([Harold] Blooms supplement to [Kenneth] Burke). To this list, we could easily add aporia, chiasmus, and catachresis, all of which are used in the ritual of signifyin(g). Examples and Observations Above all, signifying is a ritualistic practice that serves various functions in different African American discursive and communal spaces. Some scholars define signifying as primarily a male-dominated activity (the female version is called specifying). African American men in this verbal art form focus their anger, aggression, and frustration into a relatively harmless exchange of wordplay where they can establish their masculinity in verbal battles with their peers. This form of signifying lends itself to validating a pecking order style of dominance based on the result of the verbal exchange. . . .Signifying can affirm, critique, or build community through the involvement of its participants. (Carole Boyce Davies, Encyclopedia of the African Diaspora: Origins, Experiences, and Culture. ABC-CLIO, 2008)Women, and to certain extent children, commonly use more indirect methods of signifying. These range from the most obvious kinds of indirection, like using an unexpected pronoun in di scourse (Didnt we come to shine today or Who thinks his drawers dont stink?), to the more subtle technique, of louding or loud-talking in a different sense from the one above. A person is loud-talking when he says something of someone just loud enough for that person to hear, but indirectly, so he cannot properly respond (Mitchell-Kernan). Another technique of signifying through indirection is making reference to a person or group not present, in order to start trouble between someone present and the ones who are not. An example of this technique is the famous toast, The Signifying Monkey. (Roger D. Abrahams, Talking Black. Newbury House, 1976) Rhetorically, for the African American community, the strategy behind indirection suggests that direct confrontation in everyday discourse is to be avoided when possible. . . . Normally, indirection has been treated as a function of the speech acts and not as a rhetorical strategy in oral discourse. Boasting, bragging, loud talking, rapping, signifying, and, to a degree, playing the dozens have elements of indirection. . . .While signifying is a way of encoding a message, ones shared cultural knowledge is the basis on which any reinterpretation of the message is made. Theoretically, signifying (Black) as a concept can be used to give meaning to rhetorical acts of African Americans and indicate a Black presence. Rhetorically, one can also explore texts for the manner in which the themes or worldviews of other texts are repeated and revised with a signal difference, but based on shared knowledge. (Thurmon Garner and Carolyn Calloway-Thomas, African American Orality. Understanding Afric an American Rhetoric: Classical Origins to Contemporary Innovations, ed. by Ronald L. Jackson II and Elaine B. Richardson. Routledge, 2003) Also known as: signifyin(g), signifyin

Saturday, October 19, 2019

Validity of qualitative research Essay Example | Topics and Well Written Essays - 250 words

Validity of qualitative research - Essay Example ent to which results, as the researcher presents them, are consistent with the offered perceptions by the research participants in a study (Lodico, Spailding and Voegtle, 2010). Many strategies exist for improving validity or credibility in a qualitative research. Extending a study to cover a long period is one of the strategies to improving validity. This offers sufficient time for interaction between a researcher and research participants and reduces chances of misconceptions towards data that do not represent perception of research participants or reality on observed phenomenon. An ethnographic study is an example and longer period allows the researcher to understand cultural values of participants into observed behavior. Triangulation is another strategy for improving validity of a qualitative study. This involves application of more than one strategy in the research process. An example is the use of observation together with interviews in data collection to ensure consistency in collected data. Obtaining validation from research participants is another approach to improving validity or credibility in a qualitative research and may involve secondary con tacts with participants for confirmation of collected data (Yin, 2011). My experience with qualitative research at academic and professional levels justifies this. Studies on perception towards arts for marketing purposes are

How will winning this scholarship help you attain your goals Essay - 1

How will winning this help you attain your goals - Scholarship Essay Example I believe that winning this scholarship will get the financial burden off me and grant me an education without giving me additional stress and tension as to where the money is coming from and how it will be paid off. As for my goals, I believe that this scholarship will change my life completely. It will give me confidence and make me feel that I deserve to get an education and that I, too, deserve to succeed and make a good life for myself. The fact that this is a merit-based scholarship will guarantee that I have indeed earned this for myself and as a serious student, I could ask for nothing better at this important time in my education. Furthermore, this may sound technical but I believe that as I have always been good at school and have participated in many extracurricular activities, this scholarship will be a sort of proof of my abilities as a student and pave for me a hopefully long and productive education at culinary

Friday, October 18, 2019

History Assignment Example | Topics and Well Written Essays - 250 words - 21

History - Assignment Example Therefore, they transformed the environment into a rich agricultural sector (Blanco & Sanborn, 1993). However, these natives were still behind in innovations and technology. Initially, their proximity with wild animals resulted to illnesses that could not be cured. Many of them died due to lack of medical technology. Also, they did not possess any weapons, which put them to a disadvantage to the Europeans who had weapons. The Europeans were able to invade them and occupy most of the land due to their vulnerability (Blanco & Sanborn, 1993). .The European had experienced religious reforms. When they invaded North America, they intended to convert the Indians to Christianity. England chartered colonies in America for the purpose of colonization and trade (Blanco & Sanborn, 1993). Spain established colonies in North America because they intended to explore gold and silver. The native people resisted colonization by downing their tools. They halted all their economic activities. The natives died as a result of diseases, leading to reduction in labour force. Therefore, the Spanish imported slaves to replace servitude as a source of labour. The Spanish introduced mercantilism sin order to dominate trade. The southern colonies supported this processing by accepting imports from the Northern America. This is because they benefited more than the Northern colonies (Blanco & Sanborn,

Digestion and diseases of Term Paper Example | Topics and Well Written Essays - 1250 words

Digestion and diseases of - Term Paper Example Digestion is a complex process involving mechanical and chemical processes. Different complex molecules in our food are treated differently by our digestive system, depending upon its composition such as fats, proteins, carbohydrates, vitamins and minerals etc. All these compounds are important as they provide source of energy, for protein making, for growth and for all the activities that we carry. The digestion starts from the mouth by chewing of food called mastication. A cephalic phase starts in which a signal is transferred to stomach lining to produce acid. The enzymes and saliva (produced by salivary glands for moistening the food) also enters the complex food particles. The starch and fats starts to breakdown right from the mouth due to saliva. The esophagus transfers the chewed food to the stomach, and this ineffective barrier may cause the acid in stomach to come up to the esophagus and cause a disease called gastro esophageal reflux disease (GERD) which is very common nowa days. The stomach consists of fundus, body and antrum. The gastric phase starts when food enters into a large body called stomach. Here, the proteins start to break down to form peptides and acidic conditions in stomach prevent the microorganisms for further contamination. The fundus lining in the stomach produce hydrochloric acid when as the food enter in the lining of stomach, and by this acid the de naturation of proteins occur. The pepsinogen becomes activated in the form of pepsin after the formation of hydrochloric acid. The gastric lipase further hydrolyzes the fats in the stomach. The anturm stabilizes the acid produced and is a site for the grinding action. Food passing through pyrolic sphincter to the small intestine is called chime, while passing through the pyrolic sphincter, small intestine simulates hormones secretin and cholecystokinin, further resulting in the release of pancreatic juice from pancreas. The food enters the small intestine that is extended and has incr eased surface area for absorption. It contains folding called plicae, villi and microvilli. The sucrose, maltase and lactose hydrolyze di sugars. In the region called duodenum, the bicarbonates mix with chime decreasing its acidity. The pancreatic juice also helps in digestion. Iron and calcium are taken in duodenum, while most minerals and vitamins are absorbed in jejunum. The starch also digested in duodenum and jejunum. The liver produces bile that solubilizes fat. The ileums being the final part of small intestine do the final digestion. At the end of this process, 90 percent of food is digested. The large intestine conserves the water and salts. The remaining fibers in large intestine may remain there for up to 3 days. After the whole process, the unwanted food is defecated outside the body, from colon to rectum and then out of the body. The intestines are the important part of gastro intestinal (G.I) tract because most of the absorption and digestion is done in intestines, so it has vital importance in our body. Intestines are divided into small intestine and large intestine. The anatomy tells us that from which cells, the small intestines are made up of and then discuss the physiological role played by intestines. Small intestine is that portion of intestine which is connected to stomach and food contents from stomach come into large intestine via small intestine. Here, absorption, mixing and digestion takes place. Small intestine

Thursday, October 17, 2019

The Crucibale Essay Example | Topics and Well Written Essays - 250 words

The Crucibale - Essay Example Elizabeth Proctor, John Proctor’s wife, fires Abigail her worker, who has fallen in love with her husband, and this makes Elizabeth to send her away. Abigail wants John back and blames Elizabeth for being a witch. The relevance of this extract is that it incorporates several themes in the play. One of the themes is authority. Reverend Parris is depicted as an authoritative man in Salem. Parris is supplanted when Reverend Hale derives power from books and learning. The theme of Sin and Guilt has also been highlighted. Proctor is haunted by fear caused by his infidelity. Reverend Hale put efforts to undermine the court he has assisted create a solution for his sins. Self-interest is a theme that comes out clearly. Abigail begins the condition of hysteria when she finds it a good way to deflect attention from the sins she commits. She accuses Elizabeth to protect herself. Reputation is another theme highlighted. Witchcraft is used to elevate individual from low status to high status. John Proctor reputation in Salem fades; he is an adulterer, he falls in love with Abigail and he is

Compare and Contrast Essay Example | Topics and Well Written Essays - 1250 words - 1

Compare and Contrast - Essay Example Among these buildings are the Glasgow School of Art by Charles and the Palais Stoclet by Josef. Adolf Stoclet chose Josef to design his house with the help of other designers and artists. Together, they formed a group known as Vienna Sezession (Till 28). The Stoclrt palace was built between 1905 and 1911 and is still considered as the one of the world’s most luxurious private houses in the 20th century. It was built for and is still occupied by the Stoclet family. The palace was built on Avenue de Tervueren in Woluwe Saint-Pierre municipal. It is considered to be one of the most modern buildings consisting of rectangular blocks and underlying corners and lines. The windows of this palace are artistic in nature, giving way to the rays of the sun just at the break of dawn and a spectacular view of the surroundings from the inside. Along its staircase are four nude male bronze sculptures that were designed by Franz Metzner. The roof is more conservatory in nature yet they complem ent the modernity of the building as a whole. When viewed from the street, the palace appears to be a gray facade hiding behind thick hedges. Its windows seem to hide the real beauty of the house while at the same time offering an essential view of the outside world to those in the house. The interior of the building offers a sense of comfort and relaxation to its owners due to the light fittings, convenient doors as well as the upright furniture that helps to bring out order while avoiding clutter and clumsiness (Till 27). The interior decorations are made up of marble panels and artworks. In particular, the dining room is made up of mosaic friezes as proposed by Gustav Klimt. Klimt came up with a dazzling marble mosaic that encircled a dining table with 24 chairs. The room was lit using chandeliers. There are also silver candleholders that are studded with malachite cabochons and carefully placed on ebony sideboards to add to the beauty of the room. The dining room also consists o f 20-foot murals that are mosaic in nature and add to the spectacular artistic view of the entire house. The master bedroom comprises of adouble curve ceiling that drapes over the wooden cocoon that the stoclets slept in during their life time. In the middle of the master bathroom, there is a raised platform that holds a bathtub that is hoolwed from a solid block of marble stone (Till 8 ). A closer view of the bathroom walls shows mosaic fish seemingly swimming on the walls. The living room is also lit using well designed chandeliers and huge glass-paned windows. There are long standing curves that seem to support the upper part of thehouse yet they are a decoration to the living room. Marble benches arranged in the rom of a fountain add to the great inner decor of the house. The Glasgow School of Art was founded in 1845 but in 1897 Charles Rennie Mackintosh oversaw the building of the school at a different location (Till 21). Due to financial constraints, the building was construct ed in two phases: from 1897-1899 and 1907-1909. Unlike the Stoclet palace that is built as a family dwelling, the Glasgow building is used as a school for art lovers. For this reason, it consists of three academies; the Mackintosh School of Architecture, School of Design and School of Fine Art. As a result, the school is open to the public for the viewing of art exhibitions done by the students. The completed building is a high-towered rectangular block with almost no decorations yet it stands out

Wednesday, October 16, 2019

The Crucibale Essay Example | Topics and Well Written Essays - 250 words

The Crucibale - Essay Example Elizabeth Proctor, John Proctor’s wife, fires Abigail her worker, who has fallen in love with her husband, and this makes Elizabeth to send her away. Abigail wants John back and blames Elizabeth for being a witch. The relevance of this extract is that it incorporates several themes in the play. One of the themes is authority. Reverend Parris is depicted as an authoritative man in Salem. Parris is supplanted when Reverend Hale derives power from books and learning. The theme of Sin and Guilt has also been highlighted. Proctor is haunted by fear caused by his infidelity. Reverend Hale put efforts to undermine the court he has assisted create a solution for his sins. Self-interest is a theme that comes out clearly. Abigail begins the condition of hysteria when she finds it a good way to deflect attention from the sins she commits. She accuses Elizabeth to protect herself. Reputation is another theme highlighted. Witchcraft is used to elevate individual from low status to high status. John Proctor reputation in Salem fades; he is an adulterer, he falls in love with Abigail and he is

Tuesday, October 15, 2019

Womem and men and media Essay Example | Topics and Well Written Essays - 1000 words

Womem and men and media - Essay Example Consequently, many young girls often adopt approaches that jeopardize their health to attain skinny and or curvy figures that flush across television screens and also take center stage in the cover of many magazines. Moreover, the portrayal of female bodies in the media has significantly sexualized both male and female teenagers at tender ages leading to high moral decadence in the society. As such, this topic deserves much attention, especially at this time of high technological advances and emergence of technology savvy generation. Over the past decades, the media has been tirelessly working to construct the ideal image of what a beautiful woman should look like. Television channels, movies, and magazines among other media platforms have brainwashed young girls with misinformation about certain features that they must acquire in order to be considered beautiful. Deviating from the traditional definition of beauty, the media features pictures of models with thin bodies and other features that fit the media’s definition of beauty. Young girls often want to associate with television anchors or models they usually see in advertisements that plague the media. In order to be as close to the perfect woman, young ladies have taken to risky approaches to attain the shape and color of the images that keep hitting their eyes and filling their imaginations of what a beautiful woman should look like. In order to attain the body sizes that the media uphold as beautiful, young women have resorted to unhealthy eating habits. Some of the skip most meals in order to reduce their body weights so that they can match the size of a â€Å"perfect woman† while others use skin lightening products so that they can achieve the complexion of â€Å"perfect women† that they see more often in the televisions, magazines, movies and even social websites. Skipping

Monday, October 14, 2019

Hunger game Essay Example for Free

Hunger game Essay In the novel the Hunger Games by Suzanne Collins, the main character is Katniss Everdeen a female that represent district 12. Throughout her journey she has to fight against eleven other district and twenty-three other tributes in order to be the last tribute to survive. Although Katniss know that the Hunger Games is not an easy task to complete winning or staying alive is the only option, she still gain the power and confidences to compete. Throughout the Hunger Games all the power was given to the totalitarian government of the capitol. The government was able to control the people and the districts of Panem, because they hold most of the country of Panem wealth. In theHunger Games the citizens of Panem were consider to be servants in a brutal game of life and death. The games keep the people of the districts divided and fighting among themselves. â€Å"Taking the kids from our districts, forcing them to kill on another while we watch† (1.  18). The main purpose is to remind the districts how weak they are, and cannot do nothing about it, their deaths is for televised entertainment. As the journey continues Katniss started to develop more power and confidences in herself. The control the capitol has over each districts is to maintain order. But when it came to Katniss and Peeta the capitol had little control over them. â€Å"Eventually I understood this would only lead us to more trouble† (1. 6). At this point in time Katniss’s fear that the capitol is controlling her. â€Å"I don’t want them to change me in there. Turn me into some kind of monster that I’m not† (10. 141). Peeta wants to die as himself, not as one of the capitol’s servants. The Hunger Games involved different stages of dystopia. In which they used propaganda to control the citizens of Panem. The only option they have is to fight for their survival to win or to be killed. However Katniss defeats the capitol and frees the districts from its wrath.

Sunday, October 13, 2019

Trapped By Their Surroundings And Settings English Literature Essay

Trapped By Their Surroundings And Settings English Literature Essay We all live in a house on fire, no fire department to call; no way out, just the upstairs window to look out of while the fire burns the house down with us trapped, locked in it said by Tennessee Williams. This quote signifies the feeling and the thought process of being trapped as a suppressed community. All Im Asking for is my Body, and the Great Gatsby are two stories which discuss and show us people that are born into a trapped community and people force others or themselves into a trapped situation. These stories also show how people are trapped their surroundings and setting, such as Hawaii and New York. Also depending of the values and traditions of the family people are born into situations that trap them such as family debt. Finally people deserve the right to be free, and most can be free if they chose to stand up for themselves and fight for what they deserve. In All Im Asking for is my Body the characters are born into a trapped society with almost no escape. This younger group is born on to an island, and forced to pay a debt because of a long tradition. This forced debt is seen as normal by the parents and ancestors, but the younger generation is taking a stand. The characters in the story are broken into two groups. The first group is the older group who are acculturate, and trying to keep the old the traditions. The second group is the younger group who are trying to assimilate, and create a new culture and lose the old traditions. Both groups come together in one suppressed community. In The Great Gatsby the characters are born into wealth and status far beyond that of a normal individual, but still find themselves trapped by their own personal problems. The society traps other members of society through such issues as class roles and status. An example of status in Gatsby is George Wilson, the mechanic. He is looked down upon and seen as less than by almost the entire cast of characters, because of his job and his heritage. No matter how hard he works he will never be seen as equal, and will continued to be trapped by characters like Nick. Another example for social roles trapping members of society is that Myrtle and Daisy are both trapped in their sexist roles as women placed on them by society and reinforced on them by Tom Buchanan. Neither woman has the strength and integrity to fight for their freedom and create an independent life, nor does traditional society allow this type of thing to occur and discourages such thinking and behavior. With Hawaii being an island, it is built with no easy escape. The people who immigrated to Hawaii were put to harsh work in the plantation. They made some money, but not enough to pay off their accumulating debt, so for any immigrant to pay for a ride off island was almost out the question. People being born into this society were trapped from the beginning, with almost no way of escaping. Most characters just endure through the troubles, and become comfortable in an oppressed society instead of stand up for themselves. Even though, The Great Gatsby is set in New York, a city built with the idea of freedom, there are still characters in the story which are trapped. New York is place where anything can happen, and hard work is reward. Also people are free to leave the city if they desire. Even though New York is a place of freedom, people still get trapped by society. This shows that even if one is born in a place of freedom one can still become trapped if they become too comfortable, and stop fighting for their goals. In All Im Asking for is my Body, one of the main characters, Tosh, is forced to fulfill his Filial Duty. In the Hawaiian culture there is a philosophy called Filial Piety which is the respect for ones parents. Tosh refuses stand by traditions and clashes with his parents when they expect him to fulfill his Filial Duty to repay the familys debt. The eldest son Tosh viewed the filial responsibility as a tradition that would rob him of his youth, strength, and ambition. He continually fought with his mother and father about money, children, and his freedom from their debt. Whenever his parents argued with Tosh, his mother told him they would not depend on him therefore they will depend on Kiyoshi instead. Tosh told Kiyoshi, Shit, all I asking for is my body. I doan wanna die on the plantation like these other dumb dodos. (48) When tosh grows up he starts to go along with his parents ideal, but to resist being subservient he joins the army to get free, and help his family financial situa tion. This shows that if one fights hard enough for their freedom, they will find a way out. Although in the Great Gatsby, no one is forcefully trapped into a duty, some of the characters set themselves up to be trapped. Daisy is a trapped woman. Shes trapped in a marriage that she is unhappy in and trapped in a world where she has no chance to be free or independent. She is at the mercy of her husband, a man who takes her for granted. George Wilson  runs a garage and gas station in the valley of ashes and seems trapped by his position in life. Eventually, he finds out about his wifes double life and his response to it helps drive her to her death. Distraught at what happens, Wilson becomes Fitzgeralds way of expressing the despair prevalent in the seemingly trapped lower-middle class.   In All Im Asking the characters within the story show the theme of being trapped by being born into debt, trapped on an island, forced in communities based on background, and completely limited work opportunities. While in the Great Gatsby even though some are born into money, and in a place built on opportunity and freedom the feeling of being trapped still occurs. All I kept thinking about, over and over, was You cant live forever; you cant live forever. (Gatsby). This quote shows that life is short and if people are oppressed should fight for their freedom. If one is oppressed, one will continue to be oppressed until one finally decides to take a stand against the oppressors and change the current situation. If they dont take that stand they will continue to be oppressed because they are not only stuck in life, but theyre way of thinking, and thought process. When they decide to break out of their current mold, fight for their freedom like tosh, they will find a way out while othe rs that find themselves stuck like daisy will remain there until they decide to stand up for themselves.

Saturday, October 12, 2019

Scott McNealy: Chairman And CEO Of SUN Microsystems :: essays research papers

Scott McNealy, Chairman and CEO, co-founded Sun Microsystems in 1982. Since the founding of Sun, the company has become one of the world leaders in computing network solutions. Thru McNealy’s participative, charismatic and transformational leadership styles, Sun is sure to continue its hold in the industry. A charismatic leader is one who has a compelling vision or sense of purpose, and ability to communicate that vision in clear terms that followers can understand. They also demonstrate a consistency and focus in pursuit of the vision, and an understanding of his or her own strengths. Through McNealy’s writings he conveys his vision of what technology should be and were it should go in the future. His willingness to take on controversial issues in the industry, head on, shows his belief and focus on his visions. McNealy states, â€Å"Without choice, there is no competition. Without competition, there is no innovation. And without innovation, you are left with very little† in support of the U.S. Anti-trust Laws. The company’s mission statement is also an example of the clearly defined vision of where McNealy wants Sun to go in the future. One who has a participative leadership style actively seeks input from followers for many of the activities in organization. As bright a star that McNealy is one must realize that he couldn’t have done this all himself. The fast-paced, ever evolving computing industry requires more than just one individual’s input on an organizations direction. The book defines a transformational leader as one who inspires followers to transcend self-interests for the good of the organization and who is capable of having a profound and extraordinary affect on followers. McNealy has proven himself to be this type of leader. Not only has he had a

Friday, October 11, 2019

Ocean to the Rivers of Story by Somadeva Essay

â€Å"Ocean to the Rivers of Story† by Somadeva The Kathasaritsagara (â€Å"Ocean to the Rivers of Story†) is a famous compendium of Indian legends fairy tales and folk stories compiled by Somadeva. Somadeva lived in the 11th century. He was a court poet to King Ananta of Kashmir. Most likely he was asked to compose a cycle of stories for the Queen Suryamati to keep her mind away from the political crisis in the country. The poet knew a lot of ancient tales that contained many ancient Indian beliefs. As a basis for his book he took a much older Indian tale collection Brhat-katha (â€Å"The Great Romance†) by Gunadhya, the  original version of which had been lost. The structure of Kathasaritsagara is a collection of tales inside one main framing tale about the life and adventures of the son of the legendary King Udayana. It also includes the story about how â€Å"The Great Romance† was written and what happened to this book afterwards. As the title implies -â€Å"Ocean to the Rivers of Story†, Somadeva’s work united all the stories that were known at that time, just like an ocean unites all the rivers. Every story, big or small, written or told found its reflection in Somadeva’s collection. Thus, no wonder that the characters of this collection both, humans and all different creatures that humans believed in. Some stories reflected the life of Indian society, and their characters are desperate lovers, powerful kings, greedy bankers, smart merchants, shrewd and clever women, brave warriors and many others. Other stories reflect strange fantastic myths and the characters of them are goblins, vampires, witches, devils and all other imaginary creatures that were created by Indian folklore during the past centuries. This book is  sometimes called â€Å"the mirror of Indian imagination†. The story â€Å"The Red Lotus of Chastity† tell us about a live of a merchant’s family. The only son of a merchant got married to a smart and beautiful girl named Devasmita. The young man inherited his father’s business and had to take care of his family’s prosperity. One day he decided to go to the island of Cathay to sell his goods. His wife was afraid that he would fall in love with another woman while being away. She went to the temple and asked God Siva for a piece of advise. God Siva gave a red lotuse to her  and her husband, saying that it any of them would be unfaithful, the lotus of the spouse would fade. On the trip the fellow merchants of the young man found out about this and decided to seduce the young merchant’s wife and humiliate Guhasena. However, all their attempts were in vain, as Devasmita understood their plan and could play a trick on all of them. At the end Devasmita travels to the island of Cathay to tell the story to her husband and to not be separated from him anymore. The three men who tried to seduce Devasmita admitted their plans and were turned into her slaves. This story’s characters are regular people: a young merchant, who loves his wife and wants to give the best he can get to her; a young wife, who loves her husband and remains faithful to him all the time, three men- seducers, who represent the â€Å"evil side†; a witch- an old woman who help to make the plan of seduction. But at the end we see that the good characters celebrate the victory as it should always be. This story reminds me of the stories and tales of European troubadours who lived during the Medieval Ages. In contrast to the official sacred art, their tales and songs were  about real human lives, about human good and bad traits of character. The character of this story can be easily compared to the characters of Moliere’s plays and Shakespeare’s comedies. There have been many discussions about how Indian stories traveled around the world. According to some scientists Indian story-telling made the Persians learn the art of storytelling and pass it on to the Arabians. Then ancient Indian tales traveled from the Middle East to Constantinople and Venice. Later they were reflected in the works of the early representatives of the Renaissance Era. Some scientists believe that Western tales borrowed a lot from Indian ones. The discussion is still open nowadays. The researches could not prove anything yet. However, even on the example of this story we could see the similarity of character types and story development. But it would be not surprising that this type of a connection would be established as it is very likely that educated European people knew Indian tales and were fascinated by them. Obviously, they could have borrowed some motives and characters for their later works.

Thursday, October 10, 2019

How does Ridley Scott create and destroy gender stereotypes in Thelma and Louise?

In the 1991 film Thelma and Louise, the director Ridley Scott creates and destroys gender stereotypes successfully of that period in time and helps us to believe that the characters portrayed by Susan Surandon and Geena Davis were real. Here are a few examples of gender stereotypes: In the first scene of the movie, Thelma was in her kitchen wearing a frilly and flowery night gown and the phone was ringing and she called to her husband, â€Å"I'll get it.† This shows that Thelma is a house slave and Ridley Scott dipicts this as he films Thelma on a low angle and when Thelma's husband Darryl walks into the kitchen, he is filmed on a low angle to make him seem a lot bigger and fiercer than he really is. He is shown as already in his work uniform and this tells us that Thelma is a housewife and her entire day is pent locked up inside the house preforming chores. When Thelma is just about to ask Darryl if she can go for the weekend on a roadtrip with Louise, she got scared and ended up asking him if he wanted anything special for dinner that night. To which Darryl simply replies, â€Å"Thelma, I don't give fuck what we have for dinner tonight. I might not even make it home from work tonight.† This shows that Darryl is an unfaithful husband and is having an affair. Thelma suspects this and states, â€Å"it's funny how many people want to buy a carpet on a Friday night. You would have thought they would have forgotten about it for the weekend.† To that Darryl replies, â€Å"well it's a good thing your no regional manager then, and I am.† He then swings his keys around on his finger as if to say, I am better than you, you are worthless. The second scene I am going to describe is where Louise is at work in the diner that she work at and she is depicted as having her hair tied up in a neat bun, showing her as a couped up child who just wants to break free of her immaginary prison. She is wearing her usual uniform of a long white dress and apron. There is a pan shot of her at eye level moving across the diner serving people as she goes. This shows that women in this time cannot have highly paid jobs and they must either be a housewife or work in a dead end, minimum wage job where she does not get the respect that she deserves. The next scene I am going to describe is the scene in which Thelma is packing fro her road trip with Louise after Darryl had left to go to work. She had never had as much fun before and had never packed like it. She didn't know what she should take, so she just topples the contents of her drawers into many suitcases, she then looks in her bedside cabinet and takes out her earings and finds a revolver that Darryl had given her to protect herslef when he was a t work. Thelma takes the revolver out and holds it with her thumb and forefinger. This creates a gender stereotype as it shows that women aren't meant to hold guns. Thelma then drops it into one of her suitcases as if she didn't know the full capabilities of what damage the small silver thing in her hands could do. Later on in the movie, Thelma brings out the revlver when she is in Louise's car and turns to Louise and asks if Louise can take care of it. Louise replies shocked, â€Å"goddamnit Thelma, why in the hell did you brin g that?† To which Thelma replies, â€Å"snakes, bears, psycho killers. You never know what could happen, look can you take it? I don't even know how to use it.† â€Å"Well put it in my purse then,† Louise replies. This shows that Louise is a much stronger woman than Thelma and she had become tough after what happened to her in Texas. The last scene I am going to describe which creates gender stereotypes is the scene in the bar where Thelma and Louise are sitting at a table in a Western bar and the waitress walks up to them and asks if they would like andything to drink. The waitress is in the same conditions that Louise was in at the start of the movie in the diner. Louise states that she doesn't wnat any drinks, but Thelma orders two alcholholic drinks and the waitress nods and walks away. Louise looks surprised, â€Å"Thelma! I've never seen you like this, you're always so sedate!† â€Å"I've had it up to my ass with sedate!† Thelma smiles, â€Å"I just want to let my hair down.† This shows that Thelma is acting out of character and just wants to have fun. This is where the well dressed, well mannered, charming Harlan walks over to them. He is filmed on a very low angle. â€Å"Well hello ladies,† he says, â€Å"isn't this place a bit rough for bauties like you?† Thelma is flattered by the attention that Harlan gives her, but Louise doesn't buy it. She realises what Harlan is quickly as it shows a man just like him flattered her back in Texas. â€Å"Oh I'm sorry,† Louise states, â€Å"we're having private convorsation here.† â€Å"Oh right okay ladies,† Harlan says, visabaly dissapointed. Thelma holds him back, â€Å"no it's okay. He can stay.† The waitress returns and gives Thelma her drinks, â€Å"you're not bothering these poor girls are you Harlan?† â€Å"Nah,† Harlan replies, â€Å"I'm just being friendly.† â€Å"Your name's Harlan?† Thelma asks, â€Å"I had an uncle named Harlan.† Thelma then goes to dance with Harlan and he spins her aorund many times making her very dizzy and in need of fresh air. He is clearly taking advantage of her. Thelma states she need fresh air and Harlan takes her outside. Harlan then starts to take advantage of Thelma and then he says that he wont hurt her. This shows us that Harlan has no regard for Thelma's thoughts or feelings. Louise then bursts out of the bar holding the revolver that Thelma had put in her bag earlier and aims it at Harlan. Harlan just laughs and tells Louise to â€Å"suck his dick.† Louise then shoots Harlan in cold blood. This is the first real time that we get to see the gender stereotypes destroyed as women aren't supposed to show violence. Harlan's dead body is then shown at a high angle to show that his power and scariness from before had been torn away in an instant. Here is the second point of Ridley Scott's use of destroying gender stereotypes. This is the scene where Thelma and Louise meet up with young hustler JD and he asks for a ride. They drive with him and drop him off in the middle of a rainy city. Later on in the evening, JD knocks on Thelma's motel door and the two make passionate love. Then in the morning Thelma goes to see Louise at a cafà ¯Ã‚ ¿Ã‚ ½ and they talk and Louise realises that JD must've stolen their money that Jimmy had given to Louise, the two women run back to their motel room frantically to find it ransacked and the money stolen. Louise collapses into tears as her last piece of energy and moral sense of dignity are shattered. Thelma then takes control and is filmed on a high angle to signify that know she is taking control. The old Thelma is gone and the new Thelma has taken her place. The new Thelma is the sort of Thelma who will do anything to survive. The next scene I am going to describe is the scene where Thelma and Louise stop to get a cup of coffee and when the two of them get back into the car, Thelma states that she is going to go and get some gum, so she takes Louise's handbag with the pistol still in it and goes into the nearest convenience store. When Thelma goes into the store, she pulls out the revolver and shouts to everyone, â€Å"good morning ladies and gentlemen, this is a robbery, now if nobody loses their head then no one will lose their head.† She then steals all the money from the till and runs out of the store shouting to Louise, â€Å"drive Louise! Go† â€Å"A store? You robbed a store?† Louise asks pedantically. â€Å"Well we needed the money didn't we? Now drive!† Thelma replies. This breaks the stereotype that all women must abide by the law at all times. The second to last scene I am going to describe is the scene where Thelma and Louise are driving through the desert when a police officer flags them down for speeding. The officer then take Louise back to his car and starts calling his colleagues. Louise asks if she is in trouble and the officer nods, big trouble. Thelma then appears at the officer's window and smiles at him and starts to flirt. The officer asks sternly for Thelma to return to her car, but Thelma produces the revolver and points it at the officer's head and demands for Louise to take his gun and shoot out the radio which she does, but then Thelma corrects her and says the police radio. This shows that although this is a dark film, Ridley Scott adds in a piece of comic relief. Thelma and Louise lead the distressed police officer to the trunk of his vehicle where Thelma shoots two air holes into the trunk and instructs the officer to get inside at which point the officer bursts into tears and Thelma asks him if he had a wife to which the officer nods. Thelma smiles and tells him, â€Å"you be nice to her. My husband wasn't nice to me and look how I ended up.† On which note, Thelma slams the lid shut upon the officer. The last scene I am describing is the scene at the end of the movie where Thelma and Louise have been evading the police successfully for a fair few minutes which breaks the stereotype that women are bad drivers, but they eventually get captured on the edge of the Grand Canyon. Behind Louise's convertible is about twenty police cars, a helicopter and at least forty heavily armed officers. The helicopter lands and a few suited FBI Agents get out, one of which is the one man in the forces who believes Thelma and Louise's story. Thelma turns to Louise and tells her she can't go back to the way she used to be as she had loved the experience. Louise nods and turns on the engines despite the officer's warnings of opening fire if they did not give themselves up to be arrested. Louise slams the car forward toward the edge of the Grand Canyon. The only FBI Agent that believes them sprints after them so that the police will not fire. He shouts trying to stop them, but Thelma and Louise are adamant. Their car flies off of the edge of the Grand Canyon and the screen flashes with images of the past two days adventure. In conclusion I believe that Ridley Scott provides the audience with a thrilling and extremely realistic insight into the sexism and gender stereotyping that was around in America at the time of the film's release. I believe that this film teaches a lesson to all American men who were racist at the point of the film's release.

Organizational Learning Essay

1. 0 Introduction The title of this journal is Organizational Learning Practices in the Project Management Environment. The author is Timothy G. Kotnour from University of Central Florida, Orlando, Florida, USA. This journal focuses on understanding how project managers continuously improve their project quality and performance by building knowledge through learning. Beside that, for the project organization to learn, organizational members must create, share and apply knowledge. The organizations members will create new knowledge for learning experiences. Learning-by-doing occurs when a problem solver associates plans and actions to accomplish positive results and avoid negative results (Anzai, 1987). While, the plan-duty-study-act (PDSA) cycle, is used to represent the learning process in a project environment. There have two learning cycle in this journal which is Inter-project learning cycle and Intra-project learning cycle. Inter-project learning is the combining and sharing of lessons learned across projects to apply and develop new knowledge. Tools to support inter-project learning include information technology tools and employee groups aimed at sharing knowledge across the organization provides a detailed example of an online system for recognizing, documenting, validating and making available lessons learned for an organization. While, intra-project learning is the creation and sharing of knowledge within a project. Intra-project learning focuses on tasks within a single project and supports the delivery of a successful project by identifying problems and solving them during the project. Learning take place when a project team members discuss approaches for completing a task or overcoming problems. The intra-learning occurs throughout routine reporting cycle such as weekly or monthly status and review meetings, project deliverables or major occurrences in the project. 2. 0 Research Methodology & Framework The research methodology involves a lessons learned oriented survey was completely by 43 project managers who were attending a chapter meeting of the Project Management Institute. The survey used to lesson learned terminology because it is more familiar to project managers than organization learning. The survey contained four question sets. The first set asked project manager their background in project management. The second set focused on how project managers produce lessons learned which is including when, what about, how know, what to produce a lesson learned about and what is included in a lesson learned. While, the third set asked respondent to describe, using five-point Likert scale ( 5 = strongly agree, 4 = agree, 3 = not sure, 2 = disagree, 1 = strongly disagree ), which is the degree to which they practice project management learning practices. Next the fourth set asked respondent to describe using a five-point Likert scale the degree to which their organization is achieving the learning outcomes. Factor analysis was performed on the third and fourth data sets. There are five general steps to factor analysis which is assessing applicability of the factor analysis process, determining the number of factors through factor extraction, grouping the variables into factors according to factor loading, producing weighted factor scores and lastly each factors reliability was computed using Cronbach’s alpha 3. 0 Framework, Independent Variable (IV) and Dependent Variable (DV) The learning framework offer an implications for a project manager to use in focusing the learning activities of a project team which is first, the opportunity for learning is an inherent part of the project management process. The project management process parallels the learning process. The steps in the process provide the foundation for learning. In a discussion with a project manager, most of the them viewed producing lessons learned as a valuable and important exercises. However, they felt that they did not have time to complete a formal lesson learned and viewed the learning as a separate activity. This situation showed that, there has a weak relationship between IV and DV. Second, the use of lessons learned can be conducted throughout a project life-cycle, not just at the end of the project. Using the intra-learning cycle, lesson learned can be produced for each cycle in a project to carry on learning to the next cycle and to the next project. And the lastly is the learning process can break down at any stage of the intra- or inter-learning PDSA cycle. For example, the break down can happened in the learning process if there have not using the project management process and tools in a systematic fashion on the model of intra- and inter-project learning. Other than that, the learning process also can fail in the â€Å"plan† step by not reviewing past plans and lessons learned to apply to the current project. In the â€Å"do† step, learning can break down as a result of the project team not following the plan or collecting data on the performance and changes to the plans. While learning also can fail in the â€Å"study† step by not analysing project performance with project tools and not competing lesson learned. Finally, in the act â€Å"step†, learning process can fail because there have no sharing with or incorporating lessons learned into the next project. 4. 0 Result of the Journal The results of survey analysis in this journal are divided into two areas. First, hypothesis testing is completed and second descriptive analysis is completed on how project managers produce lesson learned. Table III contains the result of regression analysis for hypothesis testing. [pic] 4. 1 Project Performance As shown in Table III, project management performance is positively associated with project knowledge. Having knowledge about what could be wrong, ways to ensure success and ways to avoid problems supports the organization in delivering better products and services and managing projects better regarding plan a project and meet cost, schedule and performance requirements. 4. 2 Project Management. As shown in Table III, intra- and inter-project learning practices are directly associated with project knowledge. Producing lesson learned is hypothesized to support the intra- and inter-project learning activities by providing a mechanism to reflect on the project and sharing the knowledge across the project. 4. 3 Learning Practices. Based on Table III, producing a lesson learned is related to inter-project learning. The important factor to increase inter-project learning is not just to produce a lessons learned but to conduct multiple activities for producing lesson learned. 4. 4 Learning Support According on Table III, learning support is needed for each of the learning activities such as inter, intra and lesson learned. Collecting data about the set of steps on a project supports intra-project learning by providing the data and information to compare against the plan and identify mistakes. Being willing to openly and honestly address the mistakes helps drive the learning for intra-project learning and produce lessons learned which can be shared across the organization through inter-project learning. 5. 0 Suggestion/Recommendation There have some recommendation for organizational practices in the project management environment. Project organizations are faced with continuously improving the quality and performance of their products and services to compete in the competitive environment. To learning such an integrated in the project management environments from project experiences to improve knowledge and performance, there must have provide a learning framework which defines the learning processes in a project management environmental. Beside that, analysing the survey result of practicing project manager’s perception on learning outcomes and practices. Other than that, by integrating and sharing the experiences and learning across project, the organizational will have a greater knowledge. While, project team members must need support for learning to enable them to learn from experiences. Next, for developed organizational practices in the project management environment, the factor analysis and reliability results for the project management learning practices should be provided. This included how project manager share knowledge from one project to next, how project managers create knowledge during a project and the action project managers take to support the learning process. There also recommend to provides the factor analysis and reliability results for the learning outcomes. There have 2 factors for learning outcome which is the increased knowledge by sharing lessons learned across projects and how to learning process helps the organization improve in managing a project and delivering products and services. 6. 0 Conclusions As a conclusion, project organization should focus on building knowledge because increased knowledge is associated with increased project performance. To support knowledge building the organization must focus on the learning both and between projects. However, the learning process needs to support by using management tools to plan and monitor results. There also needs to be supported with an environment which allows team members to admit mistakes and openly discuss solutions to problems. All of this needs to be completed to lead to project management success. 7. 0 References Kotnour, T. G. , Orr, C., Spaulding, J. and Guidi, J. (1997), â€Å"Determining the benefit of knowledge management activities†, 1997 International Conference on Systems, Man and Cybernetics, October 12-15, pp. 94-9. Anzai, Y. (1987), â€Å"Doing, understanding, and learning in problem solving†, in Klahr, D. , Langley, P. and Neches, R (Eds), Production System Models of Learning and Development, MIT Press, Cambridge, MA, pp. 55-98. Argyris, C. and Schon, D. A. (1978), Organizational Learning: A Theory of Action Perspective,Addison-Wesley, Reading, MA. Abdullah, H. S. Research Method Guide. Gido, C. Effective Project Management, 5th Edition.

Wednesday, October 9, 2019

Cranach the Eders Alter Piece at Wellenburg Essay

Cranach the Eders Alter Piece at Wellenburg - Essay Example There was a strong belief at the time that man was connected to God in many ways. Catholics believed that Godliness was separate and their paintings and art clearly showed that. The Protestants had a little different way of seeing that issue though and Crach the Eder's Alter piece at Wellenburg shows that. The main part of the movement is shown well here, as the Protestants wanted to show that the worshipers were well in connection with the Devine. What better way to do that then to place those that were formulating and moving the Reformation forward at the table of the Last Supper. In this picture, the people sitting all around the table are the Reformers. They clearly do not look like Godly creatures or at least not in the sense that we often think of them. Instead they look like the average person of the day. The Protestant group's artistic bent was toward showing common people as part of the divine as they performed their everyday activities. (Fiero, 2006). After all, God created man in his own image so man was perfect. Right (Fiero, 2006). So, why not show man as part of Gods world. That is what their art did. Devine grace was what they hoped to portray, sometimes they showed sinners that were accepted by Christ. This was supposed to depict that only the grace of God could give anyone Salvation. Even today, there is a great deal of disagreement about these things between Catholics and Protestants.

Tuesday, October 8, 2019

Wireless Technology Essay Example | Topics and Well Written Essays - 500 words

Wireless Technology - Essay Example Wireless technologies are becoming commonplace. Millions of individuals and businesses apply to the benefits of wireless technology, to raise the efficiency and productivity of their decisions. That wireless technology benefits businesses and improves their productivity is undeniable. Unfortunately, not all business owners are willing to accept and deploy effective wireless systems in their organizations. Wireless technologies speed up data transmission and are more secure compared with hardware wired mechanisms. The multitude of wireless technology standards makes it possible to find the best solution for each and every worker. The use of wireless technologies is particularly useful for the complex organizations, which comprise numerous departments and are being dispersed over a large territory: in this case, wireless technologies are the only possible way to improving interconnectedness and sharedness of knowledge and data between all levels of the organization’s performance . The current state of technology provides an extensive list of wireless technologies and standards, which facilitate the choice of the best wireless solution. The use of Wi-Fi, HomeRF and Bluetooth favor the implementation of wireless technologies in business and help businesses to meet their data transmission needs. â€Å"Wi-Fi is the most widely used wireless technology at present. It is an IEEE 802.11b wireless standard and can transmit data up to 11 Mbps† (Wells, 2009, p.81). The use of improved Wi-Fi versions is possible, too: for example, WiFi/g and WiFi5 exemplify a relatively new standard of connectivity and can transmit data at almost 54 Mbps (Wells, 2009). Apparently, there is no need to wait until wireless technologies â€Å"settle down†. They have already become an essential ingredient of daily business routine. Undoubtedly, wireless networks can enhance productivity and efficiency within organizations. This is, actually, one of the

Monday, October 7, 2019

Community assessment and project planning Essay

Community assessment and project planning - Essay Example The paper explains the health problems and issues that were identified in the community and how the problems can be solved by utilizing the resources available in the community. This community assessment is a review of population health in Philadelphia, highlighting key health concerns as well as resources that can be utilized to combat the health problems that are identified. Conducting a community health assessment is the important activity associated with public health experts. Community health assessment enables both nongovernmental and governmental organization to identify community assets and needs, develop program and policies, allocate resources while at the same time monitor the public health changes in the community. The information was obtained from various health sources in Philadelphia such as the department of public and community health. Philadelphia is considered the fifth largest city in the United States of America. The 2010 population census revealed a population o f around 1,536,006 people. The largest portion of the population is between 15-34 years old. Birth rates have also increased over the past decade. Philadelphia is both ethnically and racially diverse with at least a third of the population identified as non-Hispanic whites.

Saturday, October 5, 2019

Personal reflection on learning Term Paper Example | Topics and Well Written Essays - 1000 words

Personal reflection on learning - Term Paper Example This paper explores my reflection on this particular aspect. The traditional method of teaching, which calls for a passive role from the part of the learners, has already been outdated and no longer considered the norm or the standard for best teaching practices. What this means is that in the classroom setting such as in my Marketing class, students are expected to participate and be part of the learning process. Gone were the days when learners wait to be spoon-fed with the subject's contents. That is widely accepted as ineffective. There are evidences that could attest to this fact and that the conventional demagoguery has been exchanged for the current more progressive approach in a logical progression of evolution in education. The prevailing idea is that learning should be experiential. The student, together with the teacher, explores and discovers concept and issues, which underpins a framework that is both engaging and effective especially in terms of achieving learning objec tives. Learning a marketing concept, for instance, is not about the assimilation of a conceptual explanation of the teacher but the assimilation through the discovery of such concept, as facilitated by the instructor. This is particularly more pronounced in the case of teaching or learning the marketing field. Marketing is all about relationships; it is all about persuasion, information and experience. Our class learned this indirectly by simulating those processes. Such simulation could not have transpired without the contribution of each student. For example, in doing activities like group works, I discovered that being able to play assigned tasks and roles are crucial in achieving positive learning outcomes. First, there was the structure: we assign leaders and followers. Then, there was the negotiation. Say, I provide some inputs why this student will be better in this task or this role, so the assignments are revised. Because of respect for other people’s opinion, we wer e able to avoid conflicts that could have resulted to poor outcome. Instead, we effectively harnessed diverse perspectives. So it is imperative for students learning this field to be able to navigate through the learning issues and the socialization process involved and should not entirely rely on the source of knowledge or of an expertise. I also would like to cite the benefit of being curious. This worked for me especially when students are encouraged to ask questions, engage in a dialogue and discuss issues. There are times when lectures could be so silent, however participative the teacher encourages it to be. Then I ask a question or raise something thought provoking. And it contributes to making the discussion livelier and more engaging. Other students also do this and I found that we could only ask and raise issues, and participate better if we came to school prepared or knowledgeable. If I assumed a passive position in the learning process, I would have contributed nothing t o the manner by which knowledge is gained and internalized. More importantly, I would have encouraged an ineffectual learning environment. I would like to cite a theory we have learned as an example. The law of supply and demand is a pretty straightforward concept we have learned and a notion that is widely

Friday, October 4, 2019

Workplace Saftey Case Study Example | Topics and Well Written Essays - 1500 words

Workplace Saftey - Case Study Example Assessment of risks in the operational department in a bank involves assessing the various risks including their effects, establishing possible alternative ways of avoiding the risk, making the decision on the best strategy to mitigate the risk and implementing the risk controls adopted by the firm. By the time a bank makes decision on the mitigation measures, the management has accepted the occurrence of the risks and is not trying to reduce the effects on the firm. In one of the banks, the management assessed the risks affecting its operations department by beginning by assessing the issue at hand. This was followed by balancing resources in establishing possible solutions and balancing resources in establishing the solutions. Thereafter, the management communicated the risks and intended intentions by its actions. A debrief that involved taking of action and monitoring responses followed. Task 2: WHS Harmonization a. Objectives of Harmonisation The main objective of the harmonizat ion of the act was to ensure that the entire country has one law that governs work place safety for all employees. In addition, the regulations are to ensure safe working conditions for the entire country and commonwealth countries. The states had to maintain their jurisdiction over because employees work in the states and it would be easier for them to handle workplace safety issues rather than the federal government. b. Features of a WHS act The act is about setting a good working environment regarding health and safety of employees in organizations. The changes that were made to the act were several and were made in different section of the law as outlined below. In section four, a new definition of â€Å"engage in conduct† was given as the means of doing an act while the corresponding jurisdiction was provided as â€Å"A jurisdiction may extend the operation of a provision that applies to a corresponding WHS law to specified laws of the jurisdiction. This should be dealt with separately in the provision or regulations under the provision† (Safework Australia 2) In section 7, the jurisdiction note was omitted and replaced by anew jurisdiction note that sought to alter section 7(1). In some sections such as sections 8(2), 20(1)a, 22(5), 28(d), 36 and 52(3) among others, articles and prepositions were added to alter the meanings of the constituents of the law. In section 98, merely was replaced by only while clause 110 was omitted and replaced by another clause outlining discriminatory conduct, its proof, avoiding discrimination and jurisdiction over misconduct (Safework Australia 3). c. Implications of WHS act for i) Organizations The implications of the act on organization are that firms should establish a healthy and safe working environment. All working environments in Australia and other commonwealth countries are to comply with the act failure to which they will be sued. The organization is responsible for initiating the necessary changes regarding a safe and healthy working environment for its employees. ii) Managers/supervisors The managements of companies are responsible for implementing the policies stipulated in the act regarding provision of a healthy and safe working environment. The act stipulates what is called a safe and healthy working environment. What is reasonably practicable in relation to duty to ensure safety and health means what is to be done reasonably to ensure health and safety of employees. The managers and supervisors in an organization are to provide the practicable duty of care in any form of business. Proper inspection of premises should be undertaken frequently by the management to ensure that a proper

Thursday, October 3, 2019

Visual merchandising techniques Essay Example for Free

Visual merchandising techniques Essay Introduction In order to complete this task I will be identifying the visual merchandising and display techniques used for three retail outlets. The three organisations that I will be working on throughout this assignment are: 1. Hollister 2. Hamleys 3. The Body Shop Visual Merchandising This could be defined as the way in which retailers present and deliver their products to customers, in order to meet their needs, expectations and increase the profit and sales of the organisation. Visual Merchandising is the art and creativity of promoting the products a business sells in the most attractive way possible, with the intention of creating interest. 1. Hollister Brief history of the company: Hollister Co., sometimes advertised as Hollister or HCo, is an American lifestyle brand by Abercrombie Fitch Co. It was created in 2000 with its first store opening in July 2000 at the Easton Town Center in Columbus, Ohio. The concept was originally designed to attract consumers aged 14–18 through its SoCal inspired image and casual wear. Goods are available in store and through the companys online store. The stores are designed to simulate the feeling of being in a surf shop by having the exterior and interior based on a life guard house. It was ranked as the second most preferred clothing brand of US teens behind a long list of actual West Coast companies in 2008 by Piper Jaffray. Source: http://en.wikipedia.org/wiki/Hollister_Co. Techniques used to attract the consumer 1. Displays – The exterior of the store is the first thing that attracts the attention of the customer or the ‘window shopper’, who might become a potential consumer. This is one of the most important techniques that Hollister Co. uses to appeal to customers. Exterior design includes shuttered windows, and light and dark brown paten walls. The shuttered windows were meant to add to the atmosphere of the store and keep out customers that did not fit in, which shows that the brand is not easily accessible to everyone, like in five star boutiques, as well as really mysterious when you look at it from the outside; it makes you want to see what is inside. This is one of the things that differentiate Hollister from other fashion, clothing stores in malls and on the high street. Many teenagers and high school students wear Hollister products just because they want to become piece of the fashion and style, by showing a great fashion sense. 1. Price Hollister Co, keep the price points of their goods, affordable to its targeted group of customers, high school students aged 14-18. Hollister’s price points are about 20% lower than its parent Abercrombie Fitch, who mainly aim their products at consumers, aged 18 through 22. Again, this is another method by which Hollister Co shows they appreciate the customer group they are targeting, as they provide the best quality and unique products at a reasonable and affordable price for students. 2. Sales and promotion Hollister California pursues the technique of ‘walking self-marketing’, where in wearing an item of clothing from HCO results in direct advertising. This is particularly achieved through the large sewing or screen print of the brands name, initials, fictional date of establishment and the flying seagull logo on the vast majority of their merchandise. As a result, the company has not relied on media marketing to communicate its desired look and appeal. Hollister Co mainly advertises their product or whenever there is a special discount on some goods, they usually post it on the website. To maintain the SoCal theme, stores and merchandise are categorized within the divisions named ‘Dudes’ for men and ‘Bettys’ for women. 1. Environment Hollister Co. stores simulate the appearance of vintage beach shacks in an indoor shopping mall. The stores are designed to simulate the feeling of being in a surf shop by having the exterior and interior based on a life guard house. Another effective technique Hollister Co. uses is to play an eclectic selection of alternative rock and pop music in their stores. In addition, all the staff in Hollister is abide by a strict dress code. They must wear contemporary Hollister style clothing, normally abiding with their ‘beach vibe’ style clothing and everyone must wear the season’s colors. Again this is a great marketing technique used by the company, because by doing this, they are tempting and in a way encouraging the buyer to see and buy the latest styles, because they like the brand. From the pictures above, we can see how Hollister has used the front display of their store, as they made use of that space to position mannequins and show their latest trends to the customers that passes by. The picture also shows that certain mystique about shopping at Hollisters that make it a fun place to go. The storefronts look like beach huts; the interiors are dark and play trendy music. Customers cannot see into the store from the outside, but they can smell it from around the corner. The picture on the left shows that Hollister Co. set the mood of Christmas or other event to attract as well as thy sometimes have goods that are on sale. 2. Hamleys Brief history of the company: Hamleys is one of the worlds largest toy shops. Its flagship store is in Regent Street, London. Hamleys is named after William Hamley, who founded the first shop called ‘Noahs Ark’ at 231 High Holborn in London in 1760. A branch at 200 Regent Street was opened in 1881, and the Holborn branch was destroyed by fire in 1901 and was relocated from 231 to 86– 87 High Holborn. Arriving back in the present, we find Hamleys in its famous location at 188-196 Regent Street. To cope with the publics growing appetite for playthings, Hamleys added a further five floors of toys. The flagship store is considered one of Londons major tourist attractions, and receives about five million visitors a year. Unlike many companies using possessive names, Hamleys intentionally forgoes the use of an apostrophe in its name. In addition, the largest toy shop is famous for imported dolls, scientific sets, pedal cars and miniature toy trains. Source: http://en.wikipedia.org/wiki/Hamleys Techniques used to attract the consumer 1. Window Displays – Hamleys has really big store displays, which benefits them, as it creates a sense of excitement for the people that pass by. For instance when a customer approaches the store the first thing they see is the outside window display and they walk in with interest and really often adults enjoy the atmosphere, have family fun and play along with their children. The largest toy shop uses the front displays to set the mood of a particular event or sale they have. This mood often matches the season, for example during Christmas periods; they set the mood of Boxing Day, New Year, etc. 1. Price – The location of the shop is meant to attract middle class families, international shoppers and many tourists. As a result the prices of some products and services they provide might not be affordable to everyone. In this case higher prices stand for better quality of the products as well as the location of Hamleys allows them to have a bit higher prices on some toys. 2. Sales and Promotion – Hamleys frequently promotes their products in store, as they have point of sale advertisement, or usually the toys that are on sale are put next to the cashiers, so it is easily for shoppers to see it. As well as that they advertise on their original website, other internet sites, on TV around Christmas and Easter and some other special events, e.g. when they celebrated the 250th anniversary of the store. Hamleys mainly promote the new toys and games in store, by using sales representatives, for example doing puppet shows, staff dressed as super heroes, or demonstrating how to play with the toys. 3. Environment – The environment of Hamleys is very welcoming, there are people from the staff that entertain the customers once they enter the store and everyone can join in and have fun, play around and shop at the same time. Some customers do not even realise that they become buyers and even come back with their children regularly, very often customers walk in just to have a look around because of the environment. In addition, Hamleys organise birthday parties, which is another method they use to attract more customer by providing this type of service. 4. Online service – The company’s website is designed in a colorful theme and at the top of the page customer can find different tabs that will take them to various parts of the site. One feature that Home at Hamleys website offers is the search form that gives plenty of options to ensure that the customer finds the product that they need. Customers can search by brand, age range, gender, prices range as well as by the name of the toy. This makes it much easier for them to shop online if they do not have enough time to shop in store. Hamleys also deliver the products to customer’s door. The pictures above show that Hamleys has used the inside store space to put super heroes and doll houses to catch the attention of the customer. They also have similar pictures on the public display. The staffs at each shop floor are there to entertain people and they are also allowed to interact with the customers. This means that the store uses its employees to present the products and to attract more shoppers. 1. Location The store is located on the high street in central London and there are thousands of people that pass by every day. Hamleys has great travel links and is very near to the underground station. As I already said the store is visited by more than five million visitors each year, as is considered one of London’s tourist attractions. This benefits both – the business and the customer. It benefits the customer as is easy for them to find the location and get there and at the same, time benefits the business by bringing more clients and increasing the profit. 3. The Body Shop Brief history of the company: The Body Shop International Plc, known as The Body Shop, has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world, following O Boticario, a Brazilian company. The Body Shop is headquartered in Littlehampton, West Sussex, England, was founded in 1976 by the late Dame Anita Roddick and is now part of the LOrà ©al corporate group. The Body Shop carries a wide range of products for the body, face, hair and home. The Body Shop does not claim its products are all-natural, but inspired by nature and they feature ingredients such as marula oil and sesame seed oil sourced through the Community Fair Trade program. The Body Shop is constantly producing innovative products and improving current products for customer safety and satisfaction. Source: http://en.wikipedia.org/wiki/The_Body_Shop Techniques used to attract the consumer 1. Window Displays – The Body Shop regularly features posters on shop windows and sponsorship of local charity and community events. This is one of the techniques they use to attract customer, because they persuade the customer that by buying a product they will help someone in need somewhere in the world. 1. Price – The Body Shop’s prices are considered as reasonable for the quality of their products, even though some customers might think that they are overpricing. The company gives their products a fair price for natural ingredients or handcrafts they purchase from different countries. 1. Sales and promotion – In the past The Body Shop turned increasingly toward social and environmental campaigns to promote its business. The Body Shop proposed an alliance with Greenpeace in the UK to save the whale. As well as began launching other promotions tied to social causes, with much public and media interest. Back in the present The Body Shop is well known for its contribution to greener environment, products that contain community traded ingredients and products inspired by nature. It is very important for the customer to see what the business does to be ethical to the community and the environment and not just be existent to make profit. Poster frames are also supplied for use within the store to highlight various points of sale promotions and ethical messages throughout the store. Another way The Body Shop uses to offer and promote new products to their clients is by sending them email shots regularly, to update them on what is new or latest sales. 1. Environment – All Body Shop products are naturally scented, environmentally-minded and one of the campaigns that it supports is Against Animal Testing. Body Shop uses light boxes with energy efficient lighting combined with a sleek stylish look, which gives the store a modern look and an inviting glow. In addition, as they mainly sell cosmetics, body lotions and soaps, there is a special scent that in a way invites the passer by to enter the store. Another thing that benefits Body Shop is that they utilise all the space within the shop, making it as profitable as possible. 1. Online service – The high quality body, skin and beauty retailer also provides wide range of products on their online website. The website informs the consumers of latest offers and promotions. Customers will need to create an account in order to start using the services that it provides. Then they can start using The Body Shop website daily to get deals discount codes, free delivery, etc. and the purchase are always delivered straight to customers door. Window display shown is in Oxford Street, London. From the pictures we can see how The Body Shop has used its store window to display a campaign they are supporting. The campaign is to raise money to build a school in Cabra, Kosovo. This shows that their company is ethically responsible and when customers shop they raise money for charity and help someone in need. The picture below shows how Body Shops products are put down in the store. Everything is clear to the viewer, easy to find and there is a price and description underneath each product. The Body Shop also carries a theme throughout the display. Every seasonal promotion such as the Valentine’s Day, the poster conveys a message of what are the best products for that specific occasion. The window table at the bottom of the poster carries the products with A6 cards announcing discounts and promotions. Bibliography: http://hcohounds.tumblr.com/post/276422881 http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article6738947.ece http://news.bbc.co.uk/local/london/hi/people_and_places/history/newsid_8510000/8510277.stm http://www.hamleys.com/HAMLEYS_HISTORY_%7C_Hamleys_Toys/HAMLEYS_HISTORY,default,pg.html